CRM Manager – Nordics

Role Overview

Lead the strategy and execution of customer relationship marketing across the Nordics, driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes.

What You Will Do

Develop and execute data-led customer journeys, build audience segmentation strategies, own the CRM campaign calendar, and lead testing and optimisation initiatives.

Why It Might Be a Fit

Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, with strong experience developing and executing customer lifecycle and retention strategies across multiple channels.

Requirements

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns.
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement.
• Data-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.
• Excellent communication, stakeholder management, and project management skills.
• Strong commercial acumen and results-driven approach.
• Fluency in English and one Nordic language; additional Nordic languages skills are advantageous.

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Tagged as: Data Analysis, Project Management, Salesforce