B2B SaaS Marketing Manager

On Site Full TimeBengaluru, Karnataka, IndiaSmart Food Safe

Role Overview

We are looking for a marketing professional with hands-on experience in building and strengthening a brand, including brand positioning, brand messaging, brand identity, brand credibility, awareness, and market perception, preferably within a B2B / SaaS / Software Product environment.

What You Will Do

The primary objective of this role is to build, strengthen, and establish our brand in global markets—from defining how we communicate our value to building brand awareness, credibility, trust, and differentiation within our target markets.

Why It Might Be a Fit

We are looking for someone who has hands-on experience in brand marketing and brand building, rather than only channel-specific marketing, and can think beyond individual marketing channels and understand how different activities contribute to building a strong brand.

Requirements

  • 2–4+ years of experience in marketing, with meaningful hands-on experience in Brand Marketing / Brand Building.
  • Experience in B2B marketing is strongly preferred.
  • Experience in SaaS / Software Product companies is preferred.
  • Proven experience in brand positioning, brand communication, campaign management, and building brand awareness.
  • Strong understanding of marketing strategy and integrated marketing.
  • Strong communication, storytelling, presentation, and content development skills.
  • Ability to conduct market research and competitor analysis.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Experience working with or managing marketing teams is preferred.
  • Self-driven, proactive, creative, and highly execution-oriented.

Benefits

  • The opportunity to build and shape a growing global brand.
  • The opportunity to work directly with the CEO and global stakeholders.
  • A high-ownership role with significant scope to influence the company’s marketing direction.
  • The opportunity to make a meaningful impact on a global scale.
  • A collaborative and innovative work environment.
  • Competitive compensation and benefits.

To apply for this job please visit linkedin.com.

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