PR and Partnerships Manager – Netherlands

We are looking for a hands-on, growth-minded PR and Partnerships Manager to help turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing tier-1 coverage, and making the brand felt across podcasts, social, and editorial.

Requirements

• 5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
• Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
• Experience placing media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections
• Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness
• Experience managing a small in-house team or wanting to step up to it
• Excellent written and verbal English communication
• You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side
• Self-starter with a bias for action
• A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

Benefits

• Competitive base + monthly performance bonus + fast-track career growth
• Flexible holidays and autonomy over your time
• Monthly bonuses tied to performance and commercial wins
• Fast decisions and shipping culture. Days, not quarters.