Go-to-Market Manager

Go-to-Market Manager

Job Responsibilities

• Develop formal GTM launch plans for new products based on product features and target market positioning.
• Monitor the implementation progress of GTM plans; align cross-functional stakeholders covering R&D, marketing, sales, delivery and customer service. Coordinate across multiple departments to guarantee on-time new-product launches and manage the full product lifecycle.
• Own end-to-end product business operation: define overall business objectives according to market trends, decompose targets into individual channels, coordinate channel teams to deliver sales goals, track sales performance, and take accountability for lifecycle-based product sales KPIs.
• Conduct internal-external competitive product benchmarking, identify market opportunities, and deliver actionable market insight reports.
• Establish, operate and continuously optimize internal GTM workflows; facilitate cross-department alignment and enable front-line teams to drive marketing deployment & execution.

Requirements

• Bachelor’s degree or above; proficient English for daily working communication.
• Minimum 5-year working experience in sales, product management, GTM or product marketing; consumer electronics industry background is highly preferred.
• Previous working experience within systematically-managed marketing organizations; hands-on experience in building up GTM processes is a strong plus.
• Proactive communicator with a problem-solving mindset, self-motivated and result-oriented.