Digital Marketing Manager

Role Overview

As a Digital Marketing Manager, you will be an integral part of Spryker’s global marketing team, owning the digital experiences and activation that help the right B2B buyers discover, understand, and engage with Spryker. You will improve our website journey; from page structure and landing-page briefs to publishing and iteration – while planning and optimising paid campaigns and supporting field marketing across key markets.

What You Will Do

You will own and improve the website experience for campaigns, priority topics, and key business updates. You will set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels. You will monitor and optimise paid activity through regular performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing.

Why It Might Be a Fit

You will contribute across the wider digital marketing function as a generalist. You will be a hands-on generalist with a bias to action, organised, dependable, and diligent, able to manage several projects, stakeholders, and deadlines at the same time. You will be data-driven and commercially minded, proactive and comfortable working with a high degree of autonomy.

Requirements

• 3–5 years of experience in digital marketing, with experience working in a B2B SaaS or technology environment.
• A track record of working across several areas of digital marketing rather than in only one narrow specialism.
• Hands-on experience setting up and managing paid campaigns, particularly in LinkedIn Campaign Manager and Google Ads.
• Practical experience creating and improving landing pages or website pages using a visual or modular builder.
• An understanding of landing-page and website best practices, including clear page structure, relevant calls to action, user experience, internal linking, and conversion-focused content.
• Experience using analytics, advertising, and CRM or marketing automation data to evaluate performance and make practical recommendations.
• Experience supporting events, sponsorships, webinars, partner activities, or other field marketing programmes is an advantage.
• Familiarity with Spryker’s target industries—industrial manufacturing, high-tech manufacturing, construction and building materials, agricultural machinery, MedTech, or automotive—is helpful but not required.

Benefits

• Ultimate Flexibility
• Growth Opportunities
• Inclusive & Diverse Culture
• The Spryker Spirit
• Cutting-Edge Innovation
• Embrace the FLOW

Tagged as: Data Analysis