Marketing Manager, Commercial

Role Overview

The Marketing Manager, Commercial is responsible for driving demand generation, customer acquisition, and revenue growth through strategic, data-driven marketing initiatives. Working closely with Commercial, Standards, Digital, and Marketing teams, you’ll develop and execute integrated campaigns that build brand awareness, generate qualified leads, accelerate pipeline growth, and deliver measurable business outcomes.

What You Will Do

Key responsibilities include developing and delivering commercial marketing and demand generation strategies, planning and executing integrated, multi-channel marketing campaigns, identifying target audiences, and building lead nurturing programs.

Why It Might Be a Fit

You will bring demonstrated experience in B2B demand generation, growth marketing, digital marketing, or integrated marketing roles, proven success delivering measurable lead generation, customer acquisition, and pipeline growth outcomes, and strong analytical skills with the ability to translate campaign performance data into actionable insights and recommendations.

Requirements

• Demonstrated experience in B2B demand generation, growth marketing, digital marketing, or integrated marketing roles
• Proven success delivering measurable lead generation, customer acquisition, and pipeline growth outcomes
• Strong experience developing and executing multi-channel marketing campaigns across digital and traditional channels
• Expertise in lead nurturing, customer journey mapping, lifecycle marketing, and conversion optimisation
• Strong analytical skills with the ability to translate campaign performance data into actionable insights and recommendations
• Experience measuring marketing effectiveness through KPIs, reporting, dashboards, and performance frameworks
• Excellent stakeholder management skills, with the ability to build relationships and influence across multiple business functions
• Strong project management capabilities with the ability to manage competing priorities and deliver outcomes in fast-paced environments
• Outstanding written and verbal communication skills with experience marketing complex products or services
• A strategic, commercially minded, and results-driven approach with a passion for continuous improvement

Benefits

• Flexible working hours
• Wellbeing programs
• Career growth opportunities
• Recognition programs