Senior Director, Lifecycle Marketing

We’re looking for a Senior Director of Lifecycle Marketing to lead and evolve Stash’s customer activation, engagement, retention, and monetization strategy across the entire customer journey.

Requirements

• 10+ years of experience in CRM, lifecycle marketing, retention, or growth marketing
• Proven experience leading lifecycle strategy across email, push, SMS, and in-app messaging
• Experience building segmentation, personalization, and automated customer journey frameworks
• Demonstrated experience improving retention, activation, engagement, or LTV metrics
• Experience managing lifecycle marketing teams and cross-functional initiatives
• Strong partnership experience with Product, Data, Martech, and Creative teams

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health