Senior Marketing Operations Manager

Role Overview

The Senior Marketing Operations Manager will build the system Stord uses to analyze pipeline, where it comes from, how it converts, where it stalls, and how it tracks against target. This is a hands-on role that requires building the reporting system, staying on top of pipeline week to week, and recommending changes to improve pipeline.

What You Will Do

The Senior Marketing Operations Manager will build the reporting system Stord uses to analyze pipeline, stay on top of pipeline week to week, and recommend changes to improve pipeline. This includes building the marketing attribution model, breaking out pipeline and revenue contribution by channel, and managing UTM structure, tracking parameters, and campaign tagging standards in HubSpot.

Why It Might Be a Fit

The Senior Marketing Operations Manager will work closely with Demand Generation, Events, Content, Customer Marketing, Sales, and the SDR team to achieve the company’s mission and goals.

Requirements

• 4+ years in marketing operations, revenue operations, or GTM analytics in a B2B, tech-enabled services, logistics, or commerce technology environment
• Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations
• Experience building a marketing attribution model that breaks out contribution by channel (demand generation, paid media, events, content, partnerships)
• Experience with Google Analytics 4 (GA4) and a working understanding of how website traffic and conversions break down by channel (paid search, paid social, organic search, direct, referral, email)
• Experience building pipeline and marketing performance reporting in Salesforce and presenting it to executive or Board audiences
• Hands-on experience owning lead routing and lead management, with measurable results on speed-to-lead, conversion rates, or pipeline
• Solid Salesforce experience: able to build reports, maintain data, work with Salesforce Campaigns and campaign influence for attribution and pipeline tracking, and support basic workflow needs

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave, etc.)
• Flexible work arrangements (remote work, flexible hours, etc.)