Digital Marketing Manager, Advertising

Role Overview

The Digital Marketing Manager will be responsible for planning, implementing, and analyzing the results of digital marketing programs to support T-Mobile’s goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media, and paid advertising campaigns.

What You Will Do

The Digital Marketing Manager will work with marketing leads to develop a full-funnel marketing plan that supports all business line goals, identify and target relevant businesses and individual decision-makers, implement multi-touch campaigns, leverage data and analytics to identify insights, and work with analytics and marketing operations to track and measure strategic objectives.

Why It Might Be a Fit

The ideal candidate will have a proven history of creating, implementing, and measuring B2B digital marketing programs, outstanding creative and interpersonal skills, and the ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs.

Requirements

• Bachelor’s Degree plus 3 years of related work experience
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale
• Monitor campaign results and impact on pipeline goals
• Provide recommendations and implement campaign optimizations and adjustments when needed
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Commuter and transit programs