Performance Marketing Specialist

Performance Marketing Specialist position for a company that offers a friendly and creative atmosphere, opportunities for professional growth and development, and flexible working hours. The successful candidate will have 1+ year of experience in Performance Marketing / Paid Acquisition and experience with B2B lead generation, paid social, retargeting, display campaigns, and analytics and tracking tools.

Requirements

• 1+ year in Performance Marketing / Paid Acquisition
• Experience with B2B lead generation
• Experience with paid social, retargeting, display campaigns
• Managing multi-channel acquisition campaigns
• Experience working with landing pages and conversion funnels
• Familiarity with analytics and tracking tools
• Ability to analyze campaign performance and optimize CPL/CAC
• Experience with A/B testing and hypothesis-driven optimization
• Understanding of attribution, tracking, and conversion setup
• Ability to improve landing page performance and conversion rates
• Data-driven decision-making
• Cross-functional collaboration with Product Marketing, Sales, Design
• Own and manage paid acquisition campaigns across key channels
• Generate and scale qualified leads through performance marketing
• Optimize campaigns for lead quality, CPL, CAC, and pipeline impact
• Test new channels, audiences, creatives, and campaign approaches
• Work closely with Product Marketing Manager on messaging, offers, and funnels
• Monitor and improve conversion performance across the funnel
• Ensure correct tracking, attribution, and reporting setup
• Provide regular performance insights and recommendations for optimization

Benefits

• Competitive salary
• Flexible working hours
• Remote work options
• A friendly and creative atmosphere
• Opportunities for professional growth and development