Product Marketing Manager

Own product positioning and messaging, plan and execute go-to-market strategies, and partner with Performance Marketing to build and optimize funnels.

Requirements

• 1+ year in Product Marketing / B2B Marketing
• Background in tech / iGaming / fintech / affiliate
• Proven track record of launching products or features (GTM)
• Define ICP and segmentation
• Develop value proposition and positioning
• Conduct customer research (custdev, interviews)
• Analyze market trends and competitors
• Translate product features into customer value
• Strong understanding of B2B funnels and customer journey
• Ability to work with data and optimize conversion
• Cross-functional collaboration (Product, Performance, Sales)

Benefits

• Competitive salary
• A friendly and creative atmosphere
• Opportunities for professional growth and development
• Flexible working hours and remote work options