Manager, Integrated Account Based Marketing

Role Overview

We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns that drive pipeline growth and revenue for our Government Services line of business, serving Federal civilian, defense, and State, Local, and Education (SLED) buyers.

What You Will Do

You will manage 1:1, 1:Few, and 1:Many ABM campaigns, collaborating cross-functionally with Sales, Operations teams, SDRs, and other Marketing teams. This role is pivotal in creating personalized, data-driven engagement with high-value accounts and buying committees across both markets.

Why It Might Be a Fit

The ideal candidate will have hands-on experience managing ABM and integrated marketing programs using Demandbase, LinkedIn, Marketo, and Salesforce (SFDC). You will own integrated multichannel strategy end to end — account selection and segmentation, persona-level messaging, digital demand generation, and event marketing strategy and budgets — ABM campaigns.

Requirements

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to Federal and/or SLED buyers.
• Demonstrated fluency with Federal and SLED buyer personas — program and mission owners, contracting officers, and agency executives — and with how public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions shape campaign timing and messaging.
• Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.
• Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.
• Proven ability to deliver high-ROI campaigns in a fast-paced environment.
• Strong project management, analytical, and communication skills.

Benefits

• Comprehensive health benefits, including medical, vision, and dental.
• Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
• Competitive 401(K) plans.
• Life insurance.
• Supplemental medical coverage.
• Critical care insurance.
• Pet insurance.
• FSA plans.
• Retailer discounts.

Tagged as: Account-Based Marketing