CRM & Engagement Marketing Manager (f/m/d)

As a CRM & Engagement Marketing Manager, you will define and execute our overall engagement and lifecycle marketing strategy across B2B and B2C health and lifestyle products.

Requirements

• 4-6 years of experience in engagement, lifecycle, retention, or CRM marketing in digital health, consumer apps, or SaaS
• Hands-on experience with CRM and lifecycle platforms (e.g. HubSpot, Customer.io, Brevo, Salesforce)
• Strong skills in copywriting and content creation in German and English
• Confident in external partner management, including leading alignment workshops, co-developing programs, and consulting stakeholders on engagement best practices

Benefits

• 150€ monthly subsidiary
• Company pension scheme with 50% subsidy, capped at a maximum of 90€ per month
• Hybrid-work policy
• Company off-sites and kick-offs