Brand Manager (Sportscene)

Role Overview

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives.

What You Will Do

Responsibilities include managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives.

Why It Might Be a Fit

The role requires staying ahead of sneaker culture, youth trends, competitor activity, and partners’ global campaigns to keep Sportscene the destination for partner launches.

Requirements

• Own Sportscene’s marketing relationship with its 44 brand partners
• Build and deliver annual and seasonal joint marketing plans with each partner
• Lead partner marketing sell-ins, weekly status meetings, monthly budget planning, quarterly planning sessions, and brand strategy reviews
• Plan and execute partner campaigns, launches, and activations across store, omni, CRM/mailer, and social
• Manage partner campaign shoots and the curation and approval of partner-supplied creative assets
• Negotiate and secure partner marketing investment (co-op funding, campaign, and activation support)
• Plan, commit, and track the branded marketing budget monthly, reporting spend and recoveries against budget
• Monitor campaign performance and report on ROI, sell-through impact, and KPIs to the business and to partners
• Protect confidential partner information
• Align Buying, Planning, Digital, VM, and Store Operations around partner activity and launch calendars
• Direct the Sportscene Marketing Co-ordinator on partner campaign delivery

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development
• Collaborative and dynamic work environment