Senior Marketing Manager, Coca-Cola Trademark – Vietnam

Role Overview

The Senior Marketing Manager is responsible for the end-to-end planning and execution of marketing initiatives for an assigned brand or portfolio in Vietnam. They operationalize global and category strategies, adapting them into actionable local campaigns and innovation.

What You Will Do

The Senior Marketing Manager will lead annual and quarterly planning, execution, and tracking of brand marketing programs, key innovation launches, and local campaigns within the designated brand/segment.

Why It Might Be a Fit

The ideal candidate will have 5-8+ years of brand or shopper marketing experience in FMCG, beverage, or related categories, with a proven track record of leading end-to-end campaigns and local activations.

Requirements

• 5 – 8+ years of brand or shopper marketing experience in FMCG, beverage, or related categories
• Demonstrated experience in translating global strategy based on local market needs and consumer relevance.
• Proven track record of leading end-to-end campaigns and local activations, from insight to business case, launch and post-evaluation.
• Leadership in agency management, resource allocation, and project execution.
• Comfort with analyzing local consumer/shopper data and competitive landscape, translating insights into actionable marketing plans.
• Strong organizational and cross-functional communication skills.
• Action-oriented with the ability to think and react quickly to changing circumstances.
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Vacation days
• Holidays
• Travel assistance
• Professional development opportunities