Product Marketing Manager, Branding (Ads) – GBS

On Site Full TimeSan Jose, California, United StatesTikTok

Role Overview

The Product Marketing Manager will own GTM execution for brand advertising products, working closely with GBS sales partners and HQ product teams to drive adoption and revenue. The role will develop advertiser narratives, build enablement materials, manage alpha and beta programs, and close the feedback loop between the field and product.

What You Will Do

Own GTM execution for brand advertising products, build and maintain sales enablement assets, partner with sales leaders and account teams to drive product adoption, manage alpha and beta programs, and represent NA advertiser needs to global product teams.

Why It Might Be a Fit

The ideal candidate will have 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company, with a strong understanding of brand advertising and upper-funnel products.

Requirements

  • 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company
  • Strong understanding of brand advertising and upper-funnel products
  • Demonstrated ability to own a product area end to end
  • Track record translating technical product capabilities into clear, seller-facing narratives
  • Analytical mindset
  • Excellent communication skills
  • Ability to manage multiple workstreams with competing deadlines

Benefits

  • Flexible working hours
  • In-office policy (5x a week)
  • Flexible working hours

To apply for this job please visit lifeattiktok.com.


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