Manager, Marketing Operations – Ad Tech Lead

Role Overview

The Marketing Operations team is looking for a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program. This role is the engine behind our buying team, ensuring every campaign we run is accurately tracked and our media buyers can focus on performance rather than data.

What You Will Do

Responsibilities include owning the full signal path for Paid, managing tag & pixel infrastructure, marketing automation, data operations, UTM & tracking governance, platform integrations & API management, launch playbooks & QA framework, control tower & monitoring, reporting & analytics infrastructure, and audience operations.

Why It Might Be a Fit

The ideal candidate will have 5+ years in marketing operations, ad tech, or marketing analytics, experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms, and strong UTM governance and tracking QA across multi-channel paid campaigns.

Requirements

• 5+ years in marketing operations, ad tech, or marketing analytics
• Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
• Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent)
• Experience with a marketing automation platform (Marketo, HubSpot, or similar)
• Experience with CRM systems and lead routing logic (Salesforce or equivalent)
• Experience managing data pipelines and integrations via Hightouch or similar ETL tools
• Strong UTM governance and tracking QA across multi-channel paid campaigns
• Ability to troubleshoot data discrepancies and communicate findings to cross-functional stakeholders
• Strong attention to detail and a bias toward process and documentation
• A sense of humor

Benefits

• Dental insurance
• Vision insurance
• Cash compensation (overtime, bonus/commissions if eligible)
• Equity
• Benefits