Marketing Data Analyst

Role Overview

The Marketing Data Analyst serves as a key contributor to the Marketing Operations & Events team by transforming marketing and sales data into meaningful reporting and recommendations. This position owns dashboard development and reporting processes, supports data integration initiatives, delivers analytical insights to leadership, and manages email marketing execution.

What You Will Do

Build, maintain, and optimize dashboards and reports that track marketing performance, campaign ROI, and pipeline contribution. Analyze campaign, program, and event performance data to identify trends and optimization opportunities. Present reporting updates, dashboard insights, and analytical findings to marketing leadership and cross-functional stakeholders.

Why It Might Be a Fit

Success in this role requires expertise in business intelligence tools, marketing technology platforms, data analysis, and campaign operations. The ideal candidate combines strong analytical and technical skills with hands-on marketing execution experience and the ability to translate complex data into actionable business insights.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field, or an equivalent combination of education and experience.
• Minimum of 3 years of experience in marketing analytics, business intelligence, or a related data analysis role.
• Advanced proficiency with Power BI or similar business intelligence platforms.
• Strong SQL and data manipulation skills.
• Experience pulling, transforming, and analyzing data from multiple business systems.
• Ability to develop meaningful data visualizations and communicate insights to non-technical stakeholders.
• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud Account Engagement, Marketo, HubSpot, or Eloqua.
• Experience building, scheduling, and reporting on email marketing campaigns.
• Experience managing and optimizing landing pages using platforms such as Instapage.
• Proficiency with HTML and CSS for email and landing page development.
• Strong organizational skills with the ability to manage multiple priorities and recurring deadlines.

Benefits

• Group health coverage (medical, dental, & vision)
• Employee Assistance Programs
• Pre-tax spending accounts
• 401(k) plan (with company match)
• Company provided life insurance
• Pet Insurance
• Employee discounts
• Generous paid holiday schedule, paid vacation & sick/personal days

Tagged as: Data Analysis