Senior Growth Marketing Manager

Role Overview

The Senior Growth Marketing Manager will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, leveraging Product-Led Growth (PLG) and lifecycle marketing principles.

What You Will Do

The Senior Growth Marketing Manager will design, execute, and scale lifecycle marketing strategies and campaign development targeting onboarding, conversion, and expansion funnels, and will work closely with cross-functional teams to design high-impact in-product placements, run continuous experimentation, and optimize the user journey to maximize customer lifetime value and drive revenue growth.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles, and will have a proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies.

Requirements

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles
• Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem
• Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing)
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment
• Excellent cross-functional communication skills with a history of influencing product and revenue teams

Benefits

• Time off programs
• Medical
• Dental
• Vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program