Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist serves as the digital channel content owner for email and social media, as well as the website content owner for UMass Chan Medical School’s ForHealth Consulting division. This role is responsible for developing, publishing, and optimizing website content, and for managing and scaling the email and social media channels to drive engagement, visibility, and qualified traffic.

What You Will Do

Develop and drive website content, apply and maintain website content standards, monitor website content performance, serve as the digital channel owner for email and social platforms, and partner in the execution of integrated marketing campaigns.

Why It Might Be a Fit

This role requires a Bachelor’s degree in business, marketing, or a related field, or equivalent experience, and 3 to 5 years of experience in digital marketing, website management, or related roles.

Requirements

• Bachelor’s degree in business, marketing, or a related field, or equivalent experience
• 3 to 5 years of experience in digital marketing, website management, or related roles
• Demonstrated experience developing, publishing, and optimizing website content using a content management system (CMS)
• Experience developing and implementing SEO strategies
• Proven ability to manage and analyze digital channel performance (web, email, social)
• Experience supporting digital components of marketing campaigns
• Familiarity with social media management platforms and digital marketing tools