Retention Marketing Specialist I

Retention Marketing Specialist owns the day-to-day execution of email and SMS production for clients, including project management, content planning, copy and creative briefs, HTML builds, QA, and scheduling. They will work closely with a Retention Marketing Strategist to support retention strategy, reporting, and ongoing optimization.

Requirements

• Manage the full production process for email campaigns and automated flows
• Build emails in Klaviyo or similar ESPs
• Write on-brand copy
• Create clear briefs for the design team
• QA content and logic
• Schedule deployments
• Maintain the monthly content calendar
• Drive timelines with clients
• Ensure all assets and approvals stay on track
• Pull performance data, analyze results, and develop recommendations
• Build automated workflows, segmentation, and list logic
• Maintain list hygiene
• Work confidently with Shopify apps such as Yotpo, Loyalty Lion, JustUno, and Privy