Retention Marketing Specialist I

Retention Marketing Specialist I owns the day-to-day execution of email and SMS production for clients, including project management, content planning, copy and creative briefs, HTML builds, QA, and scheduling. The role involves managing end-to-end production and keeping timelines on track across design, strategy, and client teams.

Requirements

• 2 years of experience in retention marketing, specifically across email, SMS, CRM, or loyalty programs.
• Hands-on experience with an Email Service Platform (ESP), with a strong preference for Klaviyo.
• Strong copywriting skills for direct-to-consumer (DTC) e-commerce, with the ability to adapt tone and style to match different client brands.
• A solid understanding of email analytics and the ability to translate data insights into actionable strategy.
• Clear understanding of the difference between marketing campaigns and automated flows, and knowing when to deploy each.
• Proficiency in building segmented customer lists using behavioral and transactional data.
• Experience working within Shopify or directly supporting Shopify-based clients.
• A proactive, organized approach, with the ability to think through the entire customer journey and work effectively in a fast-paced, collaborative team.