Area Sales Manager

Role Overview

We are looking for an experienced and results-driven Area Sales Manager to lead and manage a large sales team across an assigned geographical area. The role is responsible for driving sales growth, strengthening product distribution and visibility, optimizing outlet coverage and territory management, and increasing market share.

What You Will Do

Develop and execute sales strategies, set sales targets, provide clear direction and support to sales teams, conduct market visits, analyze sales and market data, and build strong relationships with customers and distributors.

Why It Might Be a Fit

The ideal candidate brings strong leadership and commercial capabilities, with a solid understanding of FMCG sales operations, distributor management, working capital, and ROI.

Requirements

• Bachelor’s degree in a relevant field
• 7+ years of sales or related experience, preferably within the FMCG industry
• Strong experience in sales strategy development and execution
• Proven track record of delivering sales targets and driving business growth
• Strong team leadership, coaching, and people management capabilities
• Strong customer and distributor relationship management skills
• Good analytical skills with the ability to interpret sales data and market trends
• Strong communication, influencing, and negotiation skills
• High level of commitment, discipline, and resilience with a results-oriented mindset
• Familiarity with sales reporting, forecasting, and performance analysis
• Ability and willingness to travel regularly within the assigned area

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Stock options
• Performance-based bonuses