Lipton Ice Tea Communications Brand Manager Europe

Lipton Ice Tea Communications Brand Manager Europe role requires a consumer-centric marketer to develop unmissable and industry-leading creative that moves the culture, strengthen Lipton’s brand equity, and grow penetration through compelling brand and product storytelling.

Requirements

• Proven experience in brand communications/social/PR marketing.
• Pop Culture & Social Media curiosity and thorough understanding.
• Experience in building digital & social-first campaign strategies and content driving impact on brand equity, earned media, and sales.
• Strong consumer-first approach with clear consumer insight, analytical skills, and breakthrough thinking.
• A strategic and business thinker with an understanding of the 3 C’s (Consumer, Customer, Competition) and trends impacting the business.
• Ability to break through the status quo, resolve uncertainty, and pivot quickly.
• Strong influencing skills to engage and motivate markets and stakeholders behind a project and vision.
• Exceptional project leadership management with experience leading agile teams in a fast-paced environment and managing multiple, competing priorities simultaneously.
• Active listener with attention to the perspective of others and ability to activate the right plan based on a holistic understanding of the business challenge and business needs.
• Curious connector with ability to connect the dots across people, projects, and partners, creating new opportunities for innovative collaboration.
• Commercially minded with ability to identify opportunities and deliver business results through digital.
• Team-worker with proactive networking across a complex organizational hierarchy.
• Resilient and influential with the ability to make things happen quickly with large, less nimble partners and/or teams.
• Strong communicator with superior verbal and written communications skills and attention to detail.
• Tenacity and sense of urgency to make things happen quickly with large, less nimble partners and/or teams.

Benefits

• Flexible working options
• Family-friendly and inclusive workplace
• Diversity and inclusion program