Senior Martech / CDP Specialist – Personalization & Activation

Role Overview

As a Senior Martech and CDP Specialist, you will join a project environment where you will translate business and personalization use cases into actionable CDP requirements, configure activation within Hightouch, and act as the bridge between business needs and technical implementation.

What You Will Do

You will translate business and personalization use cases into actionable attributes, traits, audiences, and activation logic, contribute to the structuring of the customer data model from a CDP/personalization perspective, and configure customer profiles, audiences, and activation flows in Hightouch.

Why It Might Be a Fit

You will thrive in this role if you are a curious problem solver, a collaborator who values teamwork and knowledge-sharing, excited by the intersection of technology, creativity, and data, and experienced in Agile methodologies and consulting.

Requirements

• Previous hands-on involvement in building or significantly evolving a CDP implementation end to end
• 5 to 8 years of experience in marketing technology, CDP, audience management, or personalization
• Practical experience with at least one CDP, audience management, identity, or personalization platform
• Ability to translate business/personalization needs into actionable data logic
• Comfortable working with Data Engineering and technical teams
• Good understanding of identity, consent management, and data governance topics, including GDPR

Benefits

• Flexibility with remote and hybrid work options
• Career advancement with international mobility and professional development programs
• Learning and development with access to cutting-edge tools, training, and industry experts