Growth Marketing Manager, Organic & Conversion

Role Overview

Verkada is looking for a Growth Marketing Manager to own the organic and conversion pipeline, with a focus on SEO, AEO, and experimentation. The ideal candidate has 5+ years of experience in growth marketing, lifecycle marketing, or equivalent roles, with a track record of owning a number and moving it.

What You Will Do

The Growth Marketing Manager will own the organic and AI search pipeline, build SEO and AEO strategy, and partner with content, web, and engineering teams to ship it. They will also own conversion rate across verkada.com, run a disciplined experimentation program, and rethink form experiences and conversion paths.

Why It Might Be a Fit

This role requires a strong experimentation judgment, proficiency in data analysis and web analytics, and a builder’s mindset. The ideal candidate is a high-ownership, action-oriented individual with a love of hard puzzles.

Requirements

• 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent
• Strong experimentation judgment
• Proficiency in data analysis and web analytics (GA4, Google Tag Manager)
• A builder’s mindset: high ownership, a bias to action, and a love of hard puzzles

Benefits

• Healthcare programs with 100% covered premiums for the employee and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Tagged as: Data Analysis, Google Analytics, Pipeline Management