Temporary Senior Manager, Lifecycle Marketing

Role Overview

We are seeking a Temporary Senior Manager, Lifecycle Marketing to join our team for an anticipated 6-month assignment, with the potential for an extension based on business needs. This role is expected to support approximately 30-40 hours per week. The Temporary Senior Manager, Lifecycle Marketing will lead lifecycle campaigns and contribute to a broader range of digital marketing initiatives, from acquisition and discovery through booking, pre-arrival and repeat stays.

What You Will Do

The Temporary Senior Manager, Lifecycle Marketing will manage campaign planning, work directly with property teams and agencies, and personally build, test and launch initiatives. They will develop the lifecycle strategy and CRM roadmap across the brand and properties, including email and SMS. They will also build and optimize email and SMS campaigns, segmentation and personalization using guest behavior, reservation history, preferences, engagement and loyalty status.

Why It Might Be a Fit

A clear lifecycle roadmap and dependable progress across email, SMS and supporting digital initiatives. Core transactional, email and SMS journeys launched, tested and continuously improved. A coordinated campaign calendar with clear property accountability. Actionable reporting that connects marketing activity to business results. Affiliate, SEO/GEO and website initiatives delivered against agreed priorities, with measurable performance and clear next steps.

Requirements

• Typically 6+ years of lifecycle and digital marketing experience
• Deep, hands-on Klaviyo expertise across email and SMS
• Experience implementing or migrating a CRM program
• Strong technical fluency with HTML/CSS, event-based marketing, data structures and integration troubleshooting
• Advanced practical AI skills
• Strong analytical skills and experience with GA4, marketing dashboards and performance reporting
• Working knowledge of affiliate marketing, SEO and AI search visibility
• Excellent project management, writing and quality-control skills
• Confidence working directly with property teams and balancing multiple stakeholders and deadlines
• A commercial mindset and a track record of improving conversion, retention or customer lifetime value
• Experience in hospitality, travel or luxury; familiarity with PMS and booking engine data, loyalty programs and reservation-triggered communications

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave
• Personal leave
• Medical leave
• Military leave