Global Director, Demand Generation

Role Overview

The Global Director of Demand Generation will own the engine that turns market demand into qualified pipeline. This leader sets the global acquisition strategy, runs the website as our primary pipeline asset, and builds a data-driven, AI-enabled team that grows marketing-sourced revenue efficiently across every region.

What You Will Do

You will be accountable for a pipeline number, not just activity. You will decide where the next dollar of media goes, what the website tests next, and how marketing and sales work together from first touch to closed-won.

Why It Might Be a Fit

Success is measured by marketing-sourced pipeline and sales-qualified opportunities against regional and segment targets. You will lead a high-performing global team of approximately five direct reports plus agency and freelance partners.

Requirements

• Bachelor’s degree in marketing, business or a related field, or equivalent experience (MBA or Master’s degree beneficial)
• 10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS
• 5+ years leading multi-region teams and agencies, ideally across North America, EMEA and APAC
• A proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC
• Hands-on depth in SEO, paid search and paid social, plus working knowledge of AI search optimization (GEO/AEO)
• Experience running a corporate website as a conversion engine, including CMS migration, Conversion Rate Optimization programs and multi-language localization
• Strong analytical skills in funnel analytics, attribution, experiment design and BI tools; comfort working with SQL or data teams
• Advanced experience with Salesforce and a major marketing automation platform (e.g., HubSpot, Pardot/Account Engagement or Marketo), plus intent/ABM, enrichment and conversion tools (e.g., 6sense, Clay, GA4, tag management)
• Enough technical knowledge of web technologies (HTML/CSS, tag management, APIs and integrations) to lead developers and agencies effectively
• Practical use of generative AI in marketing workflows, with sound judgment on quality, brand and data privacy
• Ability to operate both strategically and tactically, and to manage multiple programs in a fast-paced, change-embracing environment

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k) plan with matching company contributions
• Paid time off up to 120 hours
• 13 paid holidays (including 3 floating holidays) per year
• Paid sick leave