Senior Product Marketing Manager

VSCO is looking for a Senior Product Marketing Manager to join their team in San Francisco, CA. The successful candidate will own narrative, messaging, and positioning for the company’s product, as well as launch operations and segmentation. The role requires 5-8 years of experience in product marketing, with a strong background in narrative craft and launch operations.

Requirements

• 5–8 years in product marketing (B2C or B2B SaaS)
• Narrative craft: You’ve created positioning/messaging that changed how a product was understood, talked about, or sold.
• Launch operator muscle: You’ve led GTM for multiple launches and know what “good” looks like—strong briefs, clear ownership, tight timelines, and high-quality outputs.
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data.
• Some in-product messaging and/or PLG experience (not necessarily a specialist, but fluent in the space).
• Comfortable in ambiguity; energized by building the playbook while shipping.
• Writes with clarity and economy (no jargon, no bloated decks).
• Can manage up and across without politics.

Benefits

• Hybrid work with an office in San Francisco, CA
• Regular in-person events to connect and collaborate
• Competitive salary & equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements