Director of Marketing Brand Strategy and Communications

The Director of Brand Marketing Strategy and Communications is accountable for defining, activating, and continuously optimizing the company’s end-to-end brand strategy and brand communications. This role owns the vision, strategy, execution, and measurement of brand positioning, advertising, brand communications, and digital brand activation—including personalization, optimization, and loyalty/rewards marketing—across in-store, digital, mobile, and off-premise channels.

Requirements

  • 10–15+ years of progressive experience in brand marketing, customer experience, or digital strategy within retail, QSR, foodservice, or consumer-facing environments.
  • Experience or working knowledge of current web/native technologies and trends.
  • Strong experience driving channel growth and adoption.
  • Proven success leading brand and experience strategy in high-volume, high-frequency customer businesses.
  • Demonstrated ability to translate strategy into execution and measurable business results.

Benefits

  • Reasonable accommodation to complete an application upon request
  • Equal opportunity employer
  • No discrimination of any kind

To apply for this job please visit wawa.wd1.myworkdayjobs.com.


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