Role Overview
The Growth Data team focuses on driving new user acquisition and net deposit targets through marketing efforts. The Senior Data Scientist will serve as a domain expert for one of our key marketing pillars, driving optimization through sophisticated algorithms, measurement systems, and strategic insights.
What You Will Do
Build data products and algorithms that optimize marketing performance, design and implement measurement strategies for marketing initiatives, and drive marketing strategy through data insights, A/B testing, and causal inference methodologies.
Why It Might Be a Fit
The ideal candidate will have a strong foundation in causal inference, A/B testing, and experimental design, with excellent communication skills and the ability to translate complex technical concepts for non-technical stakeholders.
Requirements
- Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and conversion optimization
- Experience working with lifecycle data, understands various of ways of reaching out to new/existing customers and how they fit together holistically
- Strong technical skills in Python and SQL with experience building production-quality code
- Proven track record in algorithm development, optimization problems, or building data-driven decision systems
- Strong foundation in causal inference, A/B testing, and experimental design
- Excellent communication skills and ability to translate complex technical concepts for non-technical stakeholders
- Demonstrated ownership as the data DRI on complex projects end to end, with proactive understanding of business context and how cross-functional teams build systems together
Benefits
- Top-tier health benefits and life insurance
- Long-term group savings with employer match, through Wealthsimple for Business
- 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
- 90 days away: work outside Canada for up to 90 days per year
- Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
- Hybrid team with over 1,500 employees across North America
To apply for this job please visit jobs.ashbyhq.com.
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