Marketing & Growth Manager

We are looking for a highly execution-oriented Product Marketing & Growth Associate to improve communication, engage farmers, and drive user growth. This hands-on position involves working closely with the founder on user acquisition, product messaging, growth initiatives, storytelling, app installations, WhatsApp outreach, content development, and growth experiments.

Requirements

• Execute app install and farmer acquisition campaigns
• Coordinate and execute Meta/Google campaigns with agencies or freelancers
• Improve user onboarding and activation flows
• Support referral and retention campaigns
• Track campaign performance and growth metrics
• Simplify and communicate GramIQ’s value proposition clearly
• Create marketing communication for farmers and agribusinesses
• Improve Play Store/App Store communication and creatives
• Write simple and impactful campaign copy in English, Hindi, and Marathi
• Create WhatsApp communication journeys and engagement flows
• Create social media and growth content
• Convert field insights into stories, reels, and campaigns
• Capture farmer success stories and testimonials
• Support founder branding and LinkedIn communication
• Coordinate with designers, video editors, freelancers, and agencies
• Manage execution timelines and follow-ups
• Understand farmer behavior and communication patterns
• Gather market and user insights from campaigns and field interactions
• Identify opportunities to improve retention and engagement

Benefits

• Work directly with the founder and leadership team
• Opportunity to build products and growth systems for Bharat and farmers
• Opportunity to take real ownership from Day 1
• Fast learning environment with exposure to product, growth, branding, and strategy
• Opportunity to grow with a mission-driven startup
• Performance incentives / ESOP opportunities for the right candidate