Marketing Data Analyst

Role Overview

The Marketing Data Analyst will advance how Wellmark collects, connects, governs, and uses marketing data. The role involves conducting data quality reviews, overseeing governance processes, building sequential journey segmentations, and partnering with stakeholders to build and maintain reports and dashboards.

What You Will Do

The Marketing Data Analyst will help the team see end-to-end customer journeys, strengthen campaign and content measurement, identify data gaps that affect decision-making, and translate data insights into actionable recommendations.

Why It Might Be a Fit

The ideal candidate will be a proactive doer who can work independently, manage foundational analytics processes, and provide thoughtful partnership as the department’s measurement capabilities continue to evolve.

Requirements

• Bachelor’s degree in marketing, business, data science, or related field or direct and applicable work experience
• 3+ years of marketing experience in performance marketing, media measurement, growth analytics, attribution models, trend analysis, forecast performance, sales funnels, on-site conversion metrics, customer journey analytics, etc.
• Experience in marketing and analytics platforms such as: Google Analytics (GA), Google Tag Manager 360 (GTM), Google Looker Studio, Customer Journey Analytics, Adobe Target, Adobe Experience Platform and/or Power BI dashboards
• Solid understanding of marketing principles to effectively analyze data, identify insights, and drive strategic decision-making
• Demonstrated project management effectiveness: meeting deadlines, solving problems, and aligning project work to campaign strategy
• Proficiency with Microsoft Office tools, such as Excel, Word and PowerPoint
• Strong verbal and written communication skills with the ability to consult with stakeholders, present information to technical and non-technical stakeholders and teams, including key decision makers
• Strong organizational skills and the ability to manage multiple activities or projects
• Ability to cultivate peer, key stakeholder and vendor relationships in order to drive results

Benefits

• Learn more about our unique benefit offerings here

Tagged as: Data Analysis