Content & Web Manager

We’re searching for a Content & Web Manager to lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. As a hybrid role, you’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels.

Requirements

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
• Strong experience developing and optimizing website content in a performance-focused environment
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
• Excellent writing, editing, briefing, and communication skills
• Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
• Strategically minded while remaining highly hands-on in execution

Benefits

• Competitive annual short-term incentive program
• Financial assistance for approved work-related training/development courses leading to certification
• Professional development programs, including seminars and conferences
• Total rewards program that takes care of financial, physical, and mental health