Sales & Marketing Manager – CRM, Data & Commercial Strategy – Maternity – $9K

Contract Period

Next year: 16 February 2027 – 30 September 2027 (Maternity Cover)

Client is seeking a dynamic and highly experienced Sales & Marketing Manager to accelerate the growth of our travel retail business. In this pivotal role, you will drive concession sales performance through strategic partnerships, data-led omnichannel sales and marketing strategies that shape how Singapore residents engage with client’s retail ecosystem. This role sits in the Singapore Market Team, within the Marketing, Promotions & Customer Segment Sales Section, in the Airside Concessions Division.

You will operate at the intersection of marketing strategy and execution, business performance, and CRM activation—working closely with internal teams, external partners, and senior management to deliver impactful commercial outcomes.

To excel in this role, you should:

1. Be a 360° marketer with strong experience driving outbound retail spend and consumer engagement through integrated domestic and travel-related initiatives;

2. Demonstrate a strong track record of leveraging CRM strategy and execution to uplift business performance; and

3. Possess proven experience in conceptualising and executing innovative sales and marketing initiatives that deliver measurable commercial results.

Key Responsibilities

1) Sales & Marketing Strategy & Planning (20%)

• Conduct holistic strategic analyses—including competitive landscape reviews (macro) and deep-dive business diagnosis (micro)—to derive insights that directly shape your sales and marketing roadmap.

• Leverage on existing CRM capabilities to activate customer segments and extract value to drive sales and commercial objectives.

• Develop clear, succinct proposals and presentations for senior management, securing buy-in for plans, budgets, and business cases.

2) P&L Ownership & Business Analytics (20%)

• Own the full P&L and ROI performance of all sales and marketing initiatives within your portfolio.

• Lead the development of business cases, approval papers, and post-mortem performance reviews.

• Establish or enhance systematic tracking structures to measure initiative performance and ensure reporting accuracy.

• Conduct ongoing performance monitoring and recommend data-supported actions to optimise results.

• Collaborate with data analysts and tech teams to strengthen data integrity and improve analytics pipelines.

3) Sales & Marketing Execution Excellence (50%)

• Lead end-to-end development and execution of all sales and marketing initiatives—this includes campaign design, stakeholder management, contract negotiations, vendor management, and agency coordination.

• Prepare comprehensive business cases with clear ROI projections for all proposed initiatives; confidently present these via written submissions or in management forums.

• Apply a data-led, business-led approach in planning and evaluating initiatives, with fluency in retrieving and interpreting datasets such as Adobe Analytics, Microstrategy/Tableau/Power BI dashboards, passenger flow metrics, footfall penetration, shopper conversion, and sales-per-passenger/sector data.

• Use A/B testing methodologies to rigorously compare and validate campaign effectiveness.

4) Stakeholder Engagement & Governance (10%)

• Lead cross-functional engagement with internal stakeholders to optimise project deliverables and business outcomes.

• Cultivate partnerships with external organisations, agencies, and airport tenants to drive user acquisition and commercial growth.

• Manage appointed creative, media, and events agencies to deliver integrated and effective marketing campaigns.

• Ensure full compliance with enterprise governance, procurement, and approval frameworks.

Requirements

• Bachelor’s Degree in Business, Marketing, or related fields, with 7–10 years of relevant experience in holistic, integrated marketing roles with a strong track in strategic partnerships.

• Strong hands-on experience in:

  • a) Data analytics (min. 2 years)—comfortable designing initiatives using extensive data analysis; proficiency in Microstrategy, Tableau, Power BI required.

  • b) Sales & marketing with P&L/ROI focus (min. 3 years).

  • c) CRM strategy and execution (min. 3 years).

  • d) Marketing leadership (min. 3 years)—experience in 360 strategy development and senior management engagement.

  • e) Marketing Ops Excellence (min 3 years) – proven experience in leading project management and end-to-end execution.

• Strong stakeholder management skills with the ability to influence, collaborate, and drive alignment.

• Proven ability to manage multiple priorities and deliver results in a fast-paced environment.

• Strong analytical and problem-solving skills, with the ability to convert data into insights and actionable strategies.

• Excellent written and verbal communication skills, with demonstrated competency in clear, persuasive business writing.

• A collaborative team player with strong ownership, drive, and executional excellence.

We regret to inform that only shortlisted candidates will be notified.

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