Marketing Manager (Automotive)

Key Responsibilities

Lead the launch of a new Chinese EV luxury brand.

Manage overall marketing strategy, including budgeting, and execution.

Plan and execute new product launches in alignment with brand strategies.

Implement integrated marketing campaigns across multiple channels.

Identify and manage strategic partnerships to support business growth.

Monitor lead generation performance and implement timely tactical initiatives to maintain consistent walk-ins and test drive conversions.

Drive CRM initiatives to enhance customer engagement and retention

Manage media communications, relations and coordination of test drive events to maximize coverage.

Ensure retail and showroom environments comply with corporate identity standards and brand guidelines.

Oversee showroom operations.

Prepare marketing performance reports and provide insights and recommendations.

Qualifications / Professional Certifications / Skills Required

Minimum Degree qualifications with 5 years of marketing experience in a fast-paced retail environment

Prior experience with premium automotive brands or Chinese brands will be an added advantage

Proven track record of B2C marketing with successful development and execution of marketing campaigns

Strong knowledge of digital marketing with a passion for emerging technologies

Creative and innovative, with out-of-the-box approaches to marketing

Excellent presentation and communication skills

Possess a valid Class 3 driving license

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