Marketing Manager

We are looking for a Marketing Manager to oversee the company’s marketing activities and Creative Team.

The role covers lead generation, paid advertising, content creation, campaign planning, social media, and marketing performance. You will be responsible for both planning the marketing direction and ensuring the required campaigns and creatives are properly executed.

Key Responsibilities

Marketing & Campaigns

• Plan and manage the company’s monthly marketing activities and campaigns.
• Develop marketing ideas, promotions, and campaigns based on business needs and sales targets.
• Plan campaigns for lead generation, brand awareness, engagement, and remarketing.
• Monitor market trends, competitors, and new opportunities that may benefit the company.
• Ensure campaigns are planned, prepared, and launched according to schedule.

Paid Advertising

• Manage Meta advertising across Facebook and Instagram.
• Plan campaigns based on budget, lead requirements, and business objectives.
• Monitor and optimise campaigns regularly.
• Manage advertising budgets and ensure spending is used effectively.
• Track performance including CPL, CPM, CTR, frequency, leads, conversions, and ROAS.
• Test different creatives, messaging, audiences, and campaign setups to improve results.
• Identify which campaigns and creatives are performing well and adjust accordingly.

Content & Creative

• Plan and create content for Facebook, Instagram, TikTok, and other relevant platforms.
• Create marketing creatives from scratch for both advertisements and organic content.
• Develop concepts for Reels, short-form videos, static posts, carousels, Stories, and promotional materials.
• Create graphics, ad visuals, layouts, and other marketing materials when required.
• Shoot and edit short-form video content.
• Write hooks, headlines, captions, ad copy, and call-to-actions.
• Turn project photos and videos into suitable marketing content.
• Ensure all content follows the company’s brand and marketing direction.
• Review content performance and use the results to improve future creatives.

Creative Team Management

• Manage and oversee the Creative Team.
• Plan and assign content and creative work based on the company’s marketing requirements.
• Provide direction and feedback on videos, graphics, advertisements, and social media content.
• Ensure the team understands the objective behind each piece of content instead of producing content purely for posting.
• Review creatives before they are published or used for advertising.
• Ensure content is completed according to schedule and required standards.
• Guide the team on new content ideas, formats, trends, and creative approaches.
• Monitor the team’s overall output and ensure there is a consistent flow of content for marketing and advertising.

Marketing Performance & Reporting

• Monitor marketing performance on a daily, weekly, and monthly basis.
• Prepare marketing reports for Management.
• Track advertising spend, leads, appointments, closed sales, and revenue generated from marketing.
• Analyse campaign and content performance to identify what is working and what needs improvement.
• Use previous results and data to guide upcoming campaigns and marketing decisions.

Sales & Marketing Coordination

• Work closely with the Sales team to understand the quality of leads generated.
• Monitor how marketing leads progress into appointments and sales.
• Gather feedback from Sales regarding lead quality and customer response.
• Identify any gaps between Marketing and Sales that may be affecting results.
• Adjust campaigns or marketing direction where necessary based on actual feedback and performance.

Requirements

• Experience in digital marketing, content creation, performance marketing, or a related role.
• Experience managing a Creative or Marketing team.
• Good knowledge of Meta Ads Manager.
• Able to create marketing creatives from concept to final output.
• Able to create graphics, social media posts, advertisements, and short-form videos.
• Able to shoot and edit basic video content.
• Familiar with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Able to write captions, hooks, headlines, ad copy, and call-to-actions.
• Good understanding of social media platforms and content trends.
• Good understanding of digital advertising and marketing performance.
• Comfortable working with data, reports, and advertising budgets.
• Able to plan, delegate, and manage multiple campaigns and content requirements.
• Able to work closely with Sales and Management.
• Strong organisational and communication skills.
• Able to take ownership of the company’s overall marketing activities and Creative Team.

#J-18808-Ljbffr