Product Marketing – ENTRY LEVEL (Consumer Product)

Job Description:

• Support the relevant product category in the area of product marketing development and execution of business plans.

• Conduct market and consumer research to understand consumer needs, preferences, and trends.

• Help develop product positioning, key messages, and value propositions.

• Create marketing briefs, product presentations, campaign materials, and other go-to-market content.

• Work with creative teams to develop engaging product content for digital and offline channels.

• Support new product launches, promotional campaigns, and other consumer marketing initiatives.

• Monitor competitor activities, market trends, and consumer behavior.

• Work closely with Regional Sales and internal stakeholders to ensure product messaging is clear and consistent.

• Support day-to-day marketing activities and other initiatives as needed.

Requirements:

• Min. Degree in Business/Marketing or a related field.

• Interest in consumer products, brands, marketing, and consumer behavior.

• Overseas travelling required about once a quarter within Southeast Asia

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