Marketing Manager

We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.

Responsibilities1. Campaign Planning & Execution

• Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.
• Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.
• Work closely with internal teams and external stakeholders (e.g. operations, mall management, partners) to ensure timely and smooth campaign execution.
• Support on-ground activations such as event setups, sampling sessions, and booth operations.
• Collect customer data during activations/events to build and grow the customer base.

2. Content, Social Media & Influencer Marketing

• Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok).
• Coordinate photoshoots and video content for outlets, products, and events.
• Maintain a content calendar and ensure consistency in brand visuals and messaging.
• Update website with timeline information.
• Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.

3. Partnerships & Promotions

• Support the planning and execution of loyalty programmes, voucher redemptions, and co-branded initiatives.
• Liaise with vendors, corporate partners, and tenants for campaign participation and activation.

4. Marketing Assets & Collateral

• Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.).
• Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.

5. Budgeting & Reporting

• Track campaign budgets and monitor actual expenditures.
• Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.
• Monitor redemption rates, engagement metrics, and campaign effectiveness to support continuous improvement.
• Provide administrative and reporting support for internal reviews and briefings.

6. Competitor Insights

• Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning.

7. Ad-Hoc Projects

• Support other projects and marketing initiatives as assigned by the Marketing Manager.

Requirements

• Diploma or Degree in Marketing, Business, or a related field.
• 2-4 years of relevant marketing experience preferred.
• Creative, resourceful, and proactive.
• Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobe software (e.g., Photoshop, Illustrator) is a plus.
• Good eye for design and detail; experience with Canva, CapCut, or similar tools is an advantage.
• Strong communication, coordination, and interpersonal skills to build rapport and collaborate effectively with colleagues and stakeholders.
• Proactive team player who can also work independently, take initiative, and manage time efficiently.
• Positive, energetic attitude with the ability to thrive in a fast-paced environment.
• Interest in food and food-related content.

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