Chief Marketing Officer (CMO), Theater & Performing Arts

Chief Marketing Officer (CMO), Theater & Performing Arts

About the Company

An award-winning theater focused on audience growth, brand elevation, and community engagement

Industry
Entertainment

Type
Non Profit

About the Role

The Company is in search of a Chief Marketing Officer (CMO) to lead a transformative strategy for audience growth and institutional visibility. The CMO will be a key member of the senior leadership team, responsible for driving earned revenue, enhancing the customer experience, and elevating the brand. This role demands a forward-looking marketing leader with a passion for data, digital innovation, and emerging technology, who can turn curiosity into action and audiences into advocates. The successful candidate will lead a multidisciplinary team, set clear priorities, and manage budgets with a focus on innovation and smart risk-taking. Strategic leadership in marketing, sales, digital, data, and technology is essential, as is the ability to build cross-functional partnerships and ensure a modern, insight-driven marketing function.

Applicants for the CMO position at the company should have a minimum of 10 years' progressive leadership experience in marketing, communications, sales, or related functions, preferably within the performing arts, entertainment, hospitality, or mission-driven consumer-facing sectors. The role requires a leader with a proven track record in developing integrated strategies that drive measurable revenue growth and customer engagement. Strong expertise in digital marketing, analytics, and performance optimization is a must, as is experience with CRM systems and marketing tools. The ideal candidate will be a collaborative, entrepreneurial individual with excellent communication and storytelling skills, capable of translating the organization's mission and creative work into compelling audience narratives. Resilience, sound judgment, and the ability to balance ambition with sustainable execution are also key attributes for this high-paced, dynamic role.

Functions

• Marketing

Confidential