National Account Manager

Job Title: National Account Manager: USA/Remote :USA/Remote

About the Role: Working for a Wines and Spirits

The National Account Manager, is responsible for driving distribution, sales, and execution across assigned key Regional and National chain accounts for a Wines and Spirits. Must have experience in the Wine and Spirits.

You will lead customer relationships, develop joint business plans, and execute programs that drive incremental growth across firm's portfolio. The role requires a strong understanding of the retail landscape, the ability to translate insights into action, and a consistent focus on delivering results. Success in this role will be measured by growth in distribution, volume, programs and share across assigned accounts.

Key Responsibilities:

Account Management & Growth

• Own and manage relationships with assigned chain buyers and category teams
• Develop and execute joint business plans that drive distribution, velocity, and share growth
• Identify opportunities for:
• New item authorizations
• Expanded distribution
• Incremental displays and features
• Maintain and grow existing business through effective pricing, promotion, and assortment strategies

Chain Execution

• Lead day-to-day management of assigned chain accounts
• Manage all aspects of the business, including:
• Assortment planning
• Promotional programming
• Modular resets and shelving strategy
• Partner with internal teams and distributors to ensure strong execution across divisions
• Identify and close gaps in distribution, pricing, and in-store execution

Data & Insights

• Analyze performance using Nielsen, IRI, and retailer-specific data to identify opportunities and risks
• Translate insights into clear, actionable recommendations for customers and internal teams
• Monitor competitive activity and category trends to inform strategy

Cross-Functional Collaboration

• Partner with Commercial Marketing to develop and execute customer-specific programs
• Work closely with distributor partners to align on priorities and execution in-market
• Coordinate with supply chain and operations to ensure product availability and successful launches

Planning, Reporting & Administration

• Maintain accurate forecasting, planning, and reporting across assigned accounts
• Communicate business updates, opportunities, and risks to leadership
• Manage trade spend and promotional investments in line with company objectives

Qualifications:

• Bachelor‚Äôs degree required
• 5+ years of experience in National or Regional account management within beverage alcohol or CPG
• Experience working with National Grocery/ Mass (Kroger, Target and/ or Walmart) chain retailers strongly preferred
• Strong understanding of chain retail dynamics, including grocery, mass, and club
• Experience with syndicated data (Nielsen, IRI) and retailer systems preferred
• Proven ability to build relationships and drive results with key retail customers
• Strong analytical, communication, and organizational skills

Key External Relationships:

• Chain buyers and category managers across National & Regional retailers
• Distributor leadership and sales teams
• Retail merchandising and execution partners

Tagged as: Forecasting