Sales Manager

We are seeking an accomplished, highly motivated, and results-driven Sales Manager to join the pre-opening leadership team of a new 200-key luxury hotel in West Palm Beach, Florida.

This is an exceptional opportunity for an experienced luxury hospitality sales professional to play an instrumental role in establishing the hotel’s market presence, developing strategic business relationships, generating revenue, and contributing to a successful hotel opening.

Reporting directly to the Director of Sales, the Sales Manager will be responsible for identifying and securing new business opportunities, managing key accounts, developing strategic partnerships, and driving revenue across corporate, leisure, group, and other assigned market segments.

The ideal candidate brings a strong background in luxury hotel sales, established relationships within the South Florida hospitality market, and a demonstrated ability to consistently achieve or exceed revenue targets.

We are looking for a polished, entrepreneurial sales professional who combines strategic thinking with a proactive, hands-on approach to business development. The successful candidate will understand the expectations of discerning luxury travelers, corporate clients, meeting planners, and high-end travel partners.

Previous luxury hotel sales experience is mandatory. Hotel pre-opening experience is strongly preferred.

Key Responsibilities

Pre-Opening Sales Strategy & Hotel Launch

• Support the Director of Sales in developing and executing the hotel’s comprehensive pre-opening sales strategy.
• Assist in establishing the hotel’s positioning, target markets, account segmentation, and revenue-generating opportunities.
• Identify, prospect, and secure corporate, group, leisure, and strategic accounts prior to the hotel’s opening.
• Develop a robust pipeline of prospective clients and confirmed business to support opening-year occupancy and revenue goals.
• Participate in the development of pre-opening sales budgets, revenue forecasts, production targets, and market penetration strategies.
• Conduct comprehensive market research to identify demand generators, competitive properties, emerging market trends, and potential business opportunities.
• Establish relationships with local corporations, executive offices, luxury travel advisors, meeting planners, destination management companies, and community organizations.
• Represent the hotel at pre-opening networking events, industry functions, trade shows, and client presentations.
• Collaborate with the Director of Sales, Revenue Management, Marketing, and hotel leadership to establish competitive pricing strategies and promotional initiatives.
• Assist with the development of sales collateral, presentations, proposals, digital content, and promotional materials.
• Coordinate pre-opening familiarization visits, hard-hat tours when authorized, client presentations, and property introduction events.
• Support the implementation and maintenance of sales systems, customer relationship management platforms, and reporting procedures.
• Ensure all sales commitments, contracts, and client expectations align with the hotel’s anticipated opening schedule and operational capabilities.
• Participate in pre-opening meetings and provide regular updates on sales production, account development, and business opportunities.

Business Development & Revenue Generation

• Proactively identify, solicit, negotiate, and secure new business opportunities to maximize hotel revenue.
• Develop and maintain strong relationships with corporate accounts, luxury travel partners, group organizers, meeting planners, and high-value clients.
• Manage an assigned portfolio of accounts while continuously identifying opportunities to expand market share.
• Conduct sales calls, client meetings, presentations, networking activities, and site inspections.
• Develop customized proposals, negotiated corporate agreements, and group contracts in accordance with established hotel guidelines.
• Identify opportunities for repeat business, account expansion, referrals, and long-term partnerships.
• Maintain an active sales pipeline with clearly defined prospecting, follow-up, negotiation, and conversion strategies.
• Achieve or exceed established monthly, quarterly, and annual revenue and production goals.
• Identify opportunities to generate additional revenue through room upgrades, premium accommodations, food and beverage, meetings, events, and other hotel amenities.
• Maintain a strong understanding of hotel inventory, room categories, services, amenities, and competitive advantages.
• Monitor account performance and implement strategies to increase production and client retention.
• Ensure timely follow-up on all sales inquiries, proposals, negotiations, and contractual commitments.

Corporate, Group & Luxury Leisure Sales

• Develop and maintain relationships with corporate travel managers, executive assistants, business owners, and corporate decision-makers.
• Solicit and secure business from companies operating in West Palm Beach, Palm Beach, and surrounding South Florida markets.
• Identify opportunities within the financial services, real estate, legal, healthcare, technology, and professional services sectors.
• Build relationships with luxury travel advisors, travel management companies, and other high-end leisure distribution partners.
• Develop business opportunities involving executive travel, corporate retreats, board meetings, incentive programs, and VIP accommodations.
• Prospect and manage group opportunities, including social gatherings, weddings, meetings, and special events, within the hotel’s operational capabilities.
• Partner with the Food & Beverage and Events teams to maximize revenue opportunities associated with group bookings and special occasions.
• Coordinate with Reservations and Revenue Management to ensure accurate rate loading, inventory availability, and booking procedures.
• Maintain a high level of professionalism and discretion when handling VIP clients, executive accounts, and high-profile guests.

Luxury Client Experience & Relationship Management

• Deliver exceptional, personalized service throughout the sales process, reflecting the standards of a luxury hospitality environment.
• Develop meaningful, long-term relationships with clients through consistent communication, responsiveness, and attention to detail.
• Understand individual client preferences and anticipate needs to create tailored experiences.
• Conduct professional and engaging property tours that effectively communicate the hotel’s unique features and luxury positioning.
• Collaborate with Front Office, Guest Services, Concierge, Food & Beverage, and other operational departments to ensure seamless execution of client arrangements.
• Assist with VIP arrivals, special requests, executive visits, and important client experiences when appropriate.
• Address client concerns promptly and professionally, ensuring effective service recovery and resolution.
• Maintain confidentiality and discretion when working with high-profile individuals, corporate executives, and luxury clientele.
• Monitor client satisfaction and proactively identify opportunities to strengthen relationships and encourage repeat business.

Sales Performance, Reporting & Financial Accountability

• Maintain accurate and current records of sales activities, prospecting efforts, account production, contracts, and client communications.
• Prepare and submit weekly, monthly, and quarterly sales reports to the Director of Sales.
• Track key performance indicators, including:
• Individual and assigned segment revenue production
• Room nights generated
• Average Daily Rate (ADR)
• Revenue per Available Room (RevPAR)
• Account production and market penetration
• Lead conversion rates
• Sales pipeline value
• Group booking pace and conversion
• New account acquisition
• Client retention and repeat business
• Monitor market trends, competitor performance, pricing strategies, and changes in demand.
• Assist with revenue forecasting, annual sales planning, and budget development.
• Evaluate sales performance against established goals and implement corrective strategies when necessary.
• Maintain accurate contract documentation and ensure adherence to approved pricing, concessions, and payment terms.
• Collaborate with Accounting and Reservations to address billing concerns, contractual obligations, and account discrepancies.
• Identify opportunities to improve sales efficiency, productivity, and overall profitability.

Sales Systems, Administration & Contract Management

• Maintain accurate client profiles, sales activities, account information, and booking records within the hotel’s CRM and sales management systems.
• Utilize property management systems, sales platforms, and reporting tools to monitor account activity and production.
• Prepare professional proposals, presentations, contracts, and client correspondence.
• Ensure timely and accurate entry of leads, bookings, tentative business, and confirmed contracts.
• Maintain organized records of negotiated rates, contractual commitments, client preferences, and account history.
• Coordinate with Revenue Management to ensure appropriate rate strategies and inventory controls.
• Follow established procedures for contract approvals, deposits, cancellation policies, and payment arrangements.
• Maintain confidentiality of proprietary pricing, client information, financial data, and business strategies.

Collaboration & Hotel Leadership

• Report directly to the Director of Sales and support the execution of departmental objectives.
• Work closely with Revenue Management, Marketing, Reservations, Front Office, Food & Beverage, Events, and executive leadership.
• Participate in weekly sales meetings, revenue strategy sessions, pre-opening planning meetings, and departmental briefings.
• Communicate client requirements and contractual commitments clearly to operational departments.
• Support the development and implementation of sales procedures, service standards, and internal communication processes.
• Represent the hotel professionally in all business interactions and community engagements.
• Contribute to a positive, collaborative, and results-oriented workplace culture.
• Demonstrate accountability, initiative, and a commitment to achieving both individual and hotel-wide objectives.

Required Qualifications

• Minimum of 5 years of progressive hotel sales experience, including significant experience in luxury or upscale hospitality.
• Minimum of 2‚Äì3 years in a Sales Manager, Senior Sales Executive, or comparable hotel sales position.
• Mandatory experience in luxury, five-star, five-diamond, or comparable high-end hotel environments.
• Proven track record of achieving or exceeding established hotel sales and revenue targets.
• Demonstrated experience developing new business, managing key accounts, and negotiating corporate or group contracts.
• Strong understanding of luxury hotel positioning, sales strategies, market segmentation, and revenue management principles.
• Experience working with corporate, leisure, group, or other hotel market segments.
• Excellent prospecting, negotiation, presentation, and relationship-building skills.
• Strong financial acumen and understanding of hotel revenue performance indicators, including ADR, RevPAR, occupancy, and account production.
• Proficiency with hotel sales and CRM systems, Microsoft Office applications, and hospitality technology platforms.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple priorities, and consistently meet deadlines.
• Professional appearance, polished presentation, and the ability to represent a luxury hotel with confidence and sophistication.
• Flexibility to work evenings, weekends, and holidays as business needs require.
• Ability to attend client meetings, networking functions, industry events, and occasional business travel.

Preferred Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Previous experience participating in the pre-opening of a luxury hotel, preferably a property with 150 or more guest rooms.
• Established relationships with corporate accounts, luxury travel advisors, and meeting planners in the Palm Beach and South Florida markets.
• Experience with internationally recognized luxury hotel brands or independent luxury properties.
• Familiarity with luxury travel distribution channels, consortia, and preferred travel advisor programs.
• Experience with Opera PMS, Delphi, Salesforce, or comparable hospitality sales and CRM systems.
• Experience developing and executing sales strategies for newly opened or repositioned hotels.
• Knowledge of the Palm Beach luxury hospitality market, including seasonal demand patterns and key business generators.
• Experience working closely with hotel ownership, asset management, and senior executive leadership.
• Additional language proficiency is an advantage.

We offer a competitive compensation package commensurate with experience and qualifications.

We are an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Tagged as: Contract Management, Forecasting, Pipeline Management, Salesforce