Digital Marketing Specialist

Role Overview

This role is a hands-on digital marketer focused on enhancing the online experience across a portfolio of premium outdoor recreation brands. The individual will spend the majority of their time producing digital work – content updates, website/CMS execution, SEO/AEO improvements, social enablement, and testing.

What You Will Do

Develop, publish, and maintain content across brand websites, landing pages, and digital channels. Administer and optimize digital experience platforms, including Adobe Experience Manager (AEM), digital asset management tools, templates, and component libraries.

Why It Might Be a Fit

The individual will serve as a trusted resource who helps lean brand marketing teams and agencies raise the bar on how consumers experience our brands online.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
• 3–5 years of digital marketing experience required; 5–7 years strongly preferred
• Hands-on experience with a modern CMS (Adobe Experience Manager strongly preferred)
• Working proficiency with GA4, Google Search Console, and one or more SEO platforms (e.g., Semrush)
• Hands-on experience publishing and reporting across mainstream social platforms and a modern social suite (e.g., Sprout Social, Sprinklr)
• Working knowledge of paid media (Google Ads, Meta), marketing automation, and CRO/testing platforms
• Experience with AI content and productivity tools (e.g., Microsoft 365 Copilot, ChatGPT/Gemini, Jasper) and comfort with prompt engineering strongly preferred

Benefits

• Medical benefits
• Financial benefits
• Other benefits