Senior Product Marketing Specialist

On Site Full TimeGeorgia, United StatesWolters Kluwer

As a Senior Product Marketing Specialist, you will bridge the gap between market research and strategic execution, conducting in-depth market analysis, developing compelling product messaging, and coordinating with various teams to ensure successful product launches.

Requirements

  • Develop and execute comprehensive Go To Market plans.
  • Conduct detailed market research and customer analysis.
  • Create and refine product messaging and positioning.
  • Monitor and analyze competitive landscape.
  • Track and report on key marketing metrics and KPIs.
  • Partner with product development to incorporate customer needs.
  • Create marketing collateral and assets.
  • Coordinate product launch activities across departments.
  • Analyze pricing strategies and suggest adjustments.
  • Evaluate and respond to market changes and trends.

Benefits

  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave

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