CRM Performance & Insights Manager

The CRM Performance & Insights Manager role involves monitoring CRM performance across channels, identifying trends, and turning data into actionable insights to support decision-making across the brand portfolio.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent experience
• Ability to manage multiple workstreams and prioritize analytics requests
• Proficiency in Power BI, Tableau, Google Analytics, and Excel
• Understanding of CRM tools used for targeting (e.g., predictive models, segments)
• Understanding of CRM Platforms (e.g., SalesForce Marketing Cloud)
• Strong analytical, problem-solving, and data-storytelling skills
• Strong written and verbal communication skills
• Experience with CRM performance measurement, forecasting, and reporting

Benefits

• Flexible, hybrid work schedule
• Opportunities for career growth and development
• Competitive salary and benefits package