Senior Demand Generation Manager

Workato is seeking a Senior Demand Generation Manager to own and scale digital presence and account-based programs across ANZ region. The role will architect and execute multi-channel digital campaigns, develop personalised Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs, and partner closely with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts.

Requirements

• 8+ years of B2B marketing experience
• Proven track record running ABM programmes at scale
• Deep hands-on expertise across digital marketing channels
• Strong messaging and copywriting skills
• Experience working in enterprise B2B technology, SaaS, cloud, or professional services sectors
• Proficiency with marketing technology stacks
• Data-driven mindset with the ability to build dashboards
• Outstanding stakeholder management and cross-functional collaboration skills

Benefits

• Vibrant and dynamic work environment
• Multitude of benefits to enjoy inside and outside of work lives