B2B Account Director (ABM Focus)

Role Overview

The B2B Account Director (ABM Focus) will support the growth, retention, and strategic direction of some of Wpromote’s largest B2B clients. The role will partner with clients strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.

What You Will Do

The B2B Account Director will manage the client relationship, act as the lead point of contact for all client requests, and develop a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP).

Why It Might Be a Fit

The ideal candidate will have 5-7 years of experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment, with a strong understanding of the B2B sales cycle, funnel stages, and the ability to align marketing programs to revenue KPIs.

Requirements

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
• 3+ years of B2B client management experience
• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
• The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• The ability to work in a ‘team structure’ that fosters collaboration
• An energetic attitude and passion about your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Solid and proven ability to help lead a team
• Bachelor’s degree in Marketing, Communications, or related field

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits

Tagged as: Account-Based Marketing