Analista de Martech Pleno II

Role Overview

Marketdata, a company in the WPP ecosystem, specializes in CRM, data, technology, and intelligence-driven marketing, developing solutions that strengthen the relationship between brands and consumers. We are looking for a Pleno II Martech Analyst to join our team, with experience in Braze and Liquid, to build, manage, and automate CRM campaigns.

What You Will Do

Build and manage customer journeys using Braze Canvas, develop and execute CRM campaigns through Braze, create personalized communications using Liquid, work with customer data to develop segmented and personalized communications, and identify opportunities for process optimization.

Why It Might Be a Fit

The ideal candidate will have practical experience with the Braze platform, knowledge of Liquid for campaign personalization, experience with customer segmentation and data utilization, and organizational skills to manage simultaneous demands.

Requirements

• Experiência prática com a plataforma Braze
• Conhecimento em Liquid
• Experiência com segmentação de públicos e utilização de dados de clientes
• Conhecimento em testes e validação de campanhas automatizadas
• Organização, autonomia e capacidade de gerenciar demandas simultâneas

Benefits

• Vale-alimentação e/ou refeição
• Vale-transporte
• Assistência médica SulAmérica
• Seguro de vida
• TotalPass
• Ginástica laboral
• Happy Day
• Licença-paternidade e maternidade estendida
• Auxílio-creche
• Parcerias com instituições de ensino
• Programa de apoio
• Convênio com o Sesc
• Convênio com o Cinemark
• Parceria com a Óticas Carol