Director Technology – Business Analyst (MarTech)

Role Overview

The Director, Martech Technology Strategy is a senior client-facing role responsible for shaping and leading Mazda North America Operations’ enterprise Martech roadmap. This role sits within Technology Strategy and connects Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth.

What You Will Do

Own the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. Translate strategic needs into clear roadmaps, use cases, requirements, and decisions that cross-functional teams and partners can build, operate, and measure.

Why It Might Be a Fit

This leader owns the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic needs into clear roadmaps, use cases, requirements, and decisions that cross-functional teams and partners can build, operate, and measure.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
• Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to lead cross-functional or multi-partner programs, facilitate executive alignment, and influence without direct authority.
• Excellent written and verbal communication skills, with the ability to translate complex technology decisions into clear business recommendations.

Benefits

• Competitive benefits package
• Dental insurance
• Vision insurance
• 401(k) or pension plan
• Paid holidays
• Life insurance
• Disability insurance
• Flexible work arrangements
• Professional development opportunities
• Employee discounts
• Stock options
• Equity participation