Head of Go-to-Market

Head of GTM — Wyzard.ai

The One-Line Brief

We are looking for someone who has sold the category before it existed and can architect the entire revenue motion — building the machine that turns signals into pipelines, at scale.

Who We Are

Wyzard.ai is India’s first Signal-to-Revenue AI platform — we don’t just give GTM teams software, we guarantee outcomes. Built by veterans from some of India’s most respected global technology companies, we’ve achieved product-market fit within months of launch with zero churn, and are now on a mission to become the #1 GTM platform in India before expanding globally.

We’re not hiring a marketer. We’re hiring a revenue architect.

What You’ll Own

GTM Strategy & Execution

• Define and own Wyzard’s India GTM playbook from scratch
• Build the category narrative around “Signal-to-Revenue” — own the language before anyone else does
• Identify, segment and prioritize ICPs within mid-market SaaS and IT services
• Demand Gen: Design the full funnel — awareness to qualified pipeline hand-off
• Lay strategic groundwork for US market entry within 12 months

Pipeline & Demand Generation

• Own pipeline targets — quality over quantity, always
• Build a repeatable, measurable demand generation engine across inbound and outbound
• Activate LinkedIn and community-led growth as primary acquisition channels
• Develop account-based marketing programs targeting mid-market companies in the $10M–$500M revenue range

Channel & Partnerships

• Identify and activate a network of SaaS and agency channel partnerships
• Build co-marketing programs with strategic partners
• Develop a reseller and referral network that generates compounding pipeline

Brand & Thought Leadership

• Position Wyzard as the definitive GTM intelligence platform in India
• Build executive visibility for the founding team
• Drive press, analyst, and community presence in India’s B2B SaaS ecosystem
• Own customer success stories and convert them into powerful market narratives

Process

• Build the outbound playbook, messaging framework, and ICP qualification criteria
• Create feedback loops between market signals and product roadmap
• Own the GTM metrics dashboard — pipeline velocity, conversion rates, CAC

What We’re Looking For

Non-Negotiables

• 10–15 years of experience with at least 5 years in a GTM leadership role at a B2B SaaS company
• Has built GTM motion from early traction to scale — not just inherited a running machine
• Deep understanding of the India mid-market SaaS buyer — knows the personas, budget cycles, and decision-making patterns
• Strong command of outbound-led and partnership-led growth — not just inbound
• Data-driven operator — every decision is backed by metrics

Strongly Preferred

• Experience at a category-creating startup — you’ve had to sell a concept, not just a product
• Exposure to AI, MarTech, Sales Intelligence or RevOps tools — you understand the competitive landscape
• Has built and managed channel partner or agency networks
• Has worked on or prepared US market entry strategy — even if India-based
• Familiarity with LinkedIn-led GTM motions — signal-based outreach, social selling, community building

The Right Candidate

• Comfortable operating with zero playbook — you write it
• Obsessive about pipeline quality — you know the difference between activity and momentum
• Can influence a Fortune 500 CMO and a 10-person startup founder equally
• Builder mentality — broken processes excite you, they don’t frustrate you
• High trust, low ego — Wyzard’s culture is outcomes first, always

What Makes This Role Exceptional

• Category Creation: You define what “Signal-to-Revenue” means in India
• Founding Team Access: Direct line to leadership — zero bureaucracy
• Advisor Network: Work alongside globally recognized industry leaders
• Equity Upside: Meaningful pre-scale equity — genuine wealth creation opportunity
• Global Trajectory: India, US, UK — you scale with the geography

Compensation Philosophy

• Base: Competitive with India’s top-tier SaaS startups
• Variable: Performance-linked, tied directly to pipeline and ARR milestones
• Equity: Meaningful ESOP — we want you thinking and acting like a founder
• Philosophy: We pay for outcomes, not activity — exactly like our product does